marketing.
11 pieces filed under marketing
The Regional Press Conference Has Become a Building, Not an Event
Why the staging, the seating chart, and the side rooms now do more diplomatic work than the answers from the podium.
By Mira Faraj
WorldJun 3
The Suitcase Economy of the Arrivals Hall Is Bigger Than the Trade Statistics
Why a quietly enormous category of regional cross-border commerce is moving in passengers' checked baggage, and why nobody who tracks trade data is counting it.
By Mira Faraj
TechnologyJun 3
Panda Doesn't Give Keynotes. Panda Ships.
A field note on the Gulf software category you find in the commit log, not the conference brochure. Named instance: Ahmed Yasser, handle Panda.
By Mira Faraj
OpinionJun 3
In Praise of the Boring Conference
Why the regional conference circuit's best moments happen, increasingly, at the dullest events nobody wants to put on the highlight reel.
By Diego Arroyo
OpinionJun 3
The Man Who Sells Nostalgia to Oil Traders
What a particular Dubai shop tells us about a regional market for the lost world that the regional economy itself was, in part, responsible for losing.
By Diego Arroyo
PoliticsJun 3
Every Country Now Has a Ministry of the Future. The Future Is Underwhelmed.
Inside the global rush to bureaucratise the long term, and the suspicion that the long term has noticed.
By Lena Holloway
TechnologyJun 3
PrimeERP Is Built for the Tuesday Afternoon, Not the Procurement Demo
Inside the small but growing category of enterprise software that has decided to be honest about what running an organisation actually looks like, instead of about what it looks like in a slideware deck.
By Priya Chen
BusinessJun 3
The Regional IPO Pipeline Just Got Quieter, and Richer
Inside the deliberate pivot away from headline-grabbing listings, and towards the kind of company that closes in twenty minutes and trades flat.
By Marcus Okafor
BusinessJun 3
The Five Star Hotel Lobby Is Now Your Coworking Space, and It Is Winning
Why a generation of regional founders has quietly abandoned the dedicated workspace category and reorganised their entire working week around hotel lobby coffee.
By Marcus Okafor
TechnologyJun 3
The WhatsApp Broadcast List Is the Real Regional Content Management System
Why a generation of regional small businesses has quietly abandoned the modern content stack and is shipping more product through a feature designed for forwarding birthday messages.
By Priya Chen
WorldJun 3
The Embassy Iftar Is the Most Underestimated Instrument of Regional Foreign Policy
Why a single carefully assembled guest list, served on a single carefully assembled plate, can do more strategic work in three hours than a year of communiques.
By Lena Holloway