World . Souk Weekly
The Diaspora Is Banking Differently. The Banks Have Not Quite Noticed.
Why the remittance corridor between a particular pair of countries is being quietly disintermediated, and what the incumbent banks are doing about it, which is mostly nothing.
The remittance corridor still exists on the bank's strategy decks. In the actual user behaviour, it has been partially replaced by a combination of fintech apps, peer-to-peer transfers, and a category of small operators who, in many of the relevant jurisdictions, are sitting somewhere between licensed and tolerated. The decks have not caught up. They will eventually.
What the diaspora is actually doing
The diaspora, in the form that this story is about, is the global population of expat workers in the Gulf sending money home to specific countries in South Asia and East Africa. The aggregate volumes are large. The unit economics are small. The banks that historically owned this corridor were not, individually, getting rich from any single transfer, but they were, in aggregate, building reliable books of regional retail relationships from the transfer business that fed everything else.
What the diaspora is now doing is using their phones. Specifically, they are using fintech apps that offer better FX rates than the bank's published rate, faster settlement, and an onboarding experience that takes less than ten minutes including the camera-based ID verification. The bank's experience involves a branch visit, a queue, and a paper form, and is priced for a market that has not really existed for several years.
Why the banks have not pivoted
Several reasons, none of them quite good enough. The remittance category is, internally, owned by retail-banking leadership whose performance review is structured around metrics that the remittance loss has not yet shown up in. The fintechs are growing fast, but in absolute terms they are still smaller than the bank's run rate, and the bank reads the absolute number rather than the trajectory. The compliance and AML setup that the bank operates under is genuinely heavier than what the smaller fintech is being asked to comply with, and there is a real institutional argument that the playing field is uneven.
All true. None of it adds up to the right strategic response, which would be to absorb a meaningful efficiency hit in order to compete on the FX rate, to redesign the onboarding experience so that the camera ID flow works, and to accept that the corridor that built the franchise is, in the new world, a loss leader rather than a fee centre. A few of the banks have started this work. Most have not.
What happens in the next cycle
The next cycle is probably going to see a regional regulator step in on the small-operator end of the corridor, which will compress the most informal layer of the disintermediation and partially benefit the banks. It will also, probably, see at least one major fintech build a deep enough presence in both ends of the corridor that the banks lose the high-volume professional users entirely, which is the layer that was actually profitable.
Net of both moves, the banks come out smaller in the corridor than they went into it. The diaspora comes out paying meaningfully less for the same transfer. Which is, in the end, the point of competition, and is the reason this category was overdue for the disintermediation in the first place.
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