trust.
2 pieces filed under trust
OpinionJun 9
Coupon Honesty Is a Brand Strategy
A coupon is not only a discount mechanic. It tells shoppers whether the retailer's pricing can be trusted.
By Diego Arroyo
OpinionJun 8The Checkout Page Is a Promise
A checkout is not the end of a sale. It is the moment a retailer states what kind of company it is willing to be.
By Diego Arroyo